Customer Obsession: Customer behaviour is changing and the use of digital services is increasing. In 2024, we therefore continued to work consistently on further improving the customer experience. This includes the ongoing development of the Cembra app, which is designed to become a daily tool for our customers.
An app for all products
In the future, the Cembra app will be the central and secure platform for all our customer segments and products. Our credit cards have been on the app from the very beginning. An important milestone was the onboarding of our leasing customers in March 2024. They can now view their invoices and products in the app.
New: Insurance products in the Cembra app
Various insurance policies that we offer in connection with our products – such as PaymentProtect or HomeProtect – are now available to our customers directly in the Cembra app, making them convenient and easy to access.
Scan2Pay
Credit card customers can now pay QR invoices from participating merchants directly in the Cembra app. Invoices paid with Scan2Pay are settled in the same way as regular credit card transactions.
“Together with my team, I develop digital products and services that meet our customers’ needs and inspire them with their user experience.”
Matthias Häne, Head Digital at Cembra
Simplified activation process
The app activation process has been completely digitalised. Customers can activate the app on their new device immediately and independently, without any waiting time.